Google Squishing Squidoo Over Spam
Pages on Squidoo that had enjoyed high rankings in Google have been dropping in the search engine’s rankings. Spam has been cited as the culprit.
Google Undecided On Joining Wireless Auction
With a nationwide transition to digital television slowly taking place, Google may be interested in participating in the federal auction of the 700MHz wireless bands.
FCC May Force Open Wireless Spectrum
What’s this? Is FCC Chairman Kevin Martin actually about to acknowledge that incumbent phone companies may have too tight a grip on their market and discourage real innovation? Maybe his head’s not as thick as we thought.
Yahoo To Cut Musicmatch Jukebox’s Cord
On Monday, I wrote an article noting the demise of both Yahoo Photos and Yahoo Bill Pay. Little did I know the follow-up would come so soon; users of Musicmatch Jukebox have been told they’ll need to switch to Yahoo Music Jukebox.
Affiliate Summit: Monetizing Communities
At the Affiliate Summit in Miami today Lee Dodd, President, Zydeca Partners and Jeremy Schoemaker (ShoeMoney), President, ShoeMoney Media Group spoke on how to monetize community and social networks during a panel discussion.
Despite Insensitivity, PS3 Amazon Sales Soar
Recent Sony news presents an interesting case study in the difference between advertising and marketing. For just as the company was marginalizing yet another group of people and offending the politically correct, sales of PlayStation 3 soar upon price cuts.
Harry Potter’s Emma Watson Does Well In Searches
A new movie, the last book – it’s Harry Potter time again, and Internet traffic in the UK seems to reflect as much. Yet, surprisingly, it’s Emma Watson, and not Daniel Radcliffe, who nabbed the (Gryffindor) lion’s share of searches.
Google Releases “Share of Voice” Impression Metrics
Search engine giant Google has released another enhancement to its AdWords advertising platform which will allow advertisers to get a better understanding of their campaigns’ performance. The new impression metrics are akin to traditional advertising’s "Share of Voice" measurements.
Facebook Scaring Google?
Ever since Andy joined Facebook, things have been looking up for the social networking site. (What do you mean, there’s no correlation?) Today their numbers are up and there are rumors that Google should be very, very afraid.
Landing Page Optimization Factors
I have been spending a great deal of time lately working with clients on landing page optimization. Here are a few factors to always consider when working on designing and improving your landing pages…
(1) Keep Focused on Your Primary Objective