DC Comics Launches New Site
DC Comics is launching a new site called Zudacomics.com. The site will publish new content with new characters.
What is Universal Search?
Organic search engine optimization, until recently, had been a fairly straightforward endeavor. The goal was to optimize the content on a website so that it would show up in the organic results on one or more of the major search engines – results that were comprised of nothing but other websites.
Affiliate Summit: Ze Frank Speaks
Snicker, laugh, chortle, chuckle gaffaw, hmm, wait, what’d he say? That seems to be the overall reaction to vlogger Ze Frank’s keynote address this morning at Affiliate Summit 2007 in Miami.
Affiliate Summit: Contextual Advertising Options
Pick something – a Web browser, toothpaste, whatever – that you’ve set against comparable products. Maybe you gave those alternatives a fair chance, and came back to Product #1 in the end, anyway. As Joel Comm weighed various contextual advertising options at Affiliate Summit 2007 East, it seemed like that same sort of circular journey was taking place, but you won’t hear me complain; it’s always nice to have extra choices.
How Sustainable Is the Story of Your Brand?
In many cases when people buy products they are buying into a story, in many cases a narrative that has been crafted by marketers to tweak your heartstrings in the right places, to push the right buttons. in some cases the brand story is very closely aligned with reality, so there are few incongruence’s, or contradictions of the brand story.
Keyword Placement in Title Tag Case Study
According to search ranking factors done by SEOmoz, your keyword in your title tag is the upmost importance, but the placement of that keyword in your title tag has been debated. Some believe that placing your branding first and then kewyords in your title tag causes little or no difference when optimizing a page in the SERPS. I am going to finally uncover this once and for all.
Media Giants Threatened By Web 2.0?
Two years ago, after YouTube had taken the Internet by storm, InterActiveCorp CEO Barry Diller scoffed at the idea that an amateur video-sharing site could threaten the entertainment industry.
There Aren’t Any Best Practices
Did I catch your attention? Actually best practices for website usability, landing page optimization, pay-per-click marketing – are excellent “first steps” when starting a new web business or just a new advertising campaign. However, it seems that many businesses start with best practices and never move away from them. They fall victim to the deception of best practices.
Building a Niche Community
Most PPC Marketers would probably send traffic direct to the Affiliate Marketing/CPA (cost per acquistion/action) offers landing page. But here’s an idea, build a niche community, like the folks at newly launched Boomj.com are doing.
How Likable is Your Niche?
In some dirty industries there are parallel markets/messages/ideas that have similar business models, but are loved and marketed as though they are pure and do nothing but improve the world.