Recent Changes on Google
For those who read this with an interest in SEO, I’ve noticed a few interesting changes on Google over the past week.
Firstly, Google seems to have tweaked the algo so that keyword domains have lost a little of their dominance. So just because “blue-widgets.com” is an established, if poorly built and promoted site, it no longer seems to have automatic rights to rank No.1 on searches for “blue widgets”.
SES – Universal & Blended Search
I was running around the convention center the whole day today, making sure the magazines where in the bins and that the booth was set up so, regrettably, I was only able to make it to one session.
The session was dedicated to universal and blended search, a topic of interested to many marketers these days. The big takeaway for me from this session was that universal search is still in flux and even the leading industry experts don’t have all the answers.
comScore Upgrades Search Measurement
comScore, a company that “measures the digital world”, has upgraded the way they define searches.
Google Earth Gets Book Search Layer
To research a place’s past, you could drive around looking for historical markers. Or you could call up Google Earth; a new default layer allows users to “explore locations through the lens of the world’s books.”
SES – Ads in a Quality Score World
Day 1 of SES San Jose is in the books. It was a busy one for me. I managed to moderate a fast-paced session on Search Landscape, speak on Ad Quality, and took in a new session on Ad exchanges.
The Ads in a Quality Score World panel was moderated by Danny Sullivan. In this session I tend to amuse myself by watching carefully for subtle wordings, especially in statements by Googlers.
How To Waste Your Search Budget
Companies that buy search advertising may be flushing away part of their budgets as they bid on brand keywords they probably don’t need.
Google Apologizes For Video Shutdown
After being blistered by criticism over the abrupt termination of the Google Video program, Google has offered an apology and full credit to video purchasers.
SES: The Context Of Money
Contextual advertising can be a nice little revenue stream for the site publisher who puts in the work, and we have some advice from the SES San Jose session presenters on the topic.
ComScore qScore Tallies Well For Google
Search sites measured by comScore under their new qScore 2.0 methodology will benefit from the hosted and affiliated search traffic they send back to the main search engine. It’s a scenario that offers Google a heaping helping of share by comScore’s reckoning.
SES – The Search Landscape
Online Marketing Blog’s coverage from day one of Search Engine Strategies San Jose 2007
Who is the biggest engine? Who’s growing? What verticals are better than others and what does this all mean? Those were a few of the questions talked about in the the Search Landscape session.