Virgin Mobile Bonds With Social Networking Sites
Social networking is hot – has been for years, really – and the mobile market isn’t exactly unpopular, either. So Virgin Mobile is embracing both trends, and, as described by the company, “Virgin Mobile USA’s over 4.8 million customers can now access a variety of social networking opportunities including a group of niche-targeted mobile-optimized sites.”
Proof of Concept Gives Comcast Headaches
In the Net Neutrality debate, the last thing phone and cable companies want is a proof of concept. In fact, as one FCC commissioner has noted, avoiding these proofs is what has kept them on relatively good behavior recently. So, it was bad news when torrent users accused Comcast of degrading and blocking torrents over the weekend.
TVs Losing Ground As Media Device
The proliferation of cellphones and other devices have carved away some of television’s lead as the electronic gadget of choice for media consumption.
YouTube Gets In-Video Advertising
Google’s finally settled on a way to monetize YouTube, announcing they will be inserting ad overlays at the bottom of media partner videos. With pre-sale bandwidth bill reported to be $1 million per month and a pending Viacom behemoth of a lawsuit, the monetization strategy comes none too soon.
Google Will ‘Probably’ Bid On Wireless Spectrum
Google will "probably" bid in the FCC’s 700 MHz spectrum auction set to take place in 2008, CEO Eric Schmidt told attendees at a Colorado summit with telecommunications industry representatives heavily in attendance.
Google News Gets Video Clips
There are hundreds of quality newspapers, and perhaps thousands of good online sources – every current event is covered extensively in text. Still, network news shows and cable news networks carry on, and now Google News intends to embrace video, as well.
SES: Link Building
Link building expert Eric Ward Mike Grehan gave some informative tips on link building basics at SES San Jose.
SES: SEO Copywriting
In day-to-day life, a person needn’t be Shakespeare to get his (or her) point across in writing.
As a matter of fact, it’s probably easier if a person isn’t Shakespeare. But when writing for search engines, communication can be a little trickier, and so a session at SES San Jose highlighted some tips and strategies.
SES: Search Engines Talk Click Fraud
At SES San Jose, representatives from the big four search engines talked about the persistent threat of click fraud, and how they are fighting back to protect their advertisers.
SES: The Almighty Conversion
If you run an e-commerce site, you want visitors to become buyers. Panelists at SES San Jose suggested making those visitors feel secure while you make your call to action.