Search Marketing Standard Highlights for Autumn
The Autumn edition of Search Marketing Standard came out last week. I find this magazine great as it features many articles of a high quality, plus it’s nice to read about SEO offline for a change, so I’ve listed some of the things I found of particular interest from the latest edition:
In TechCrunch 40’s Hallway
I never even got into see a presentation. The hallway was too good. Here’s my photos.
Because Algorithms Are People Too…Oh, Wait
Google has yet to create an algorithm that approximates how the human mind processes things. They’re working on it, of course, but it is still a textual (as well as contextual and behavioral, and mathematical, among others) process rather than a pure cognitive process. And that creates a gap that is hard to navigate when writing for the Web: write for the reader or write for the spider?
Online Retailers Responsive to Shoppers
As online shoppers become more discriminating, retailers must provide a consistently positive experience, according to a Shop.org study "The State of Retailing Online 2007", conducted by Forrester research.
Social Media And Online Politics
With social networks like MySpace and YouTube taking an active role in politics, social media offers a good opportunity for presidential candidates to connect with potential volunteers and donors, according to a new report from JupiterResearch, "Politics on the Net: Reaching Audiences that Matter."
Google AdSense For Mobile Arrives
There’s no such thing as a portable La-Z-Boy, but there are comfortable camping chairs. And although a 42-inch LCD might be ideal, pocket-sized video devices are also popular. Now, with the formal launch of AdSense for Mobile, Google seems to be getting into the transportability trend.
IBM Plays Symphony, One-Ups Microsoft
IBM has decided to play in the free productivity suite market with a reincarnation of its Symphony brand, for a collection of Lotus Notes 8 editors under that name.
Google Presents PowerPoint Alternative
The rumored arrival of a Google option for creating and viewing slide-based presentations became fact with the debut of its newest feature on Google Docs.
Using “Click Here” for a Natural Link Profile
Sint Smeding IM’d me tonight, pointing me to this post on his blog, which basically is the Dutch version of what
Web Analytics – Know Your Numbers
Web analytics play a crucial role in building a high performance web business. Whether it’s basic site statistics like unique visitors, page views or sessions, analytical data like click paths or funnel abandonment or campaign performance metrics like cost per lead/sale, conversion or value per visitor, knowing your numbers help define your next steps for growth and improvement.
However, besides the greatest hurdle of web businesses actually taking the time to become aware of their numbers, there is also the concern with the numbers being accurate.