Everything You Wanted to Know About Customers

The purpose of marketing has always been clear—to facilitate customer acquisition—but one of the most important things that a marketer can do is help his or her company learn more about its customers.  Who are they?  What do they read?  What do they search for?  What do they shop for?  And what’s the maximum we’re willing to pay to acquire their business?  There was a time when very little of this was really knowable. 

Back To Top