Shop.org Summit: Dangers Of Keyword Research
Looking for great keyword choices for your ad campaign? What you’ve found so far could be damaged goods.
Dial-Up Users Happier Than Broadband Users
High-speed Internet service continues to attract new subscribers, but satisfaction measurement for high-speed customers indicates that service providers are not making significant progress in producing loyal customers, according to the J.D. Power and Associates 2007 Internet Service Provider Residential (ISP) customer Satisfaction study out today.
New Strategies To Building Links
Link building, done correctly and without causing the search engines to think you’re doing something wrong, can turn the right anchor text into SERP ranking gold.
New Satellite To Serve Google Earth
Google’s got a new satellite, and it’s watching you. Or, to be more accurate, DigitalGlobe’s got a new satellite, it’s watching everything, and the resulting imagery will wind up in Google Earth.
The Legal Liability of Keyword Metatags?
Nobody really debates too much about keyword metatags anymore. Google and MSN ignore them, Yahoo and Ask don’t, but go stuffing them or you risk search engine penalties. But rarely does anybody bring up the legal liabilities of what’s in your keyword tags.
Shop.org Summit: Secrets Of Paid Search
Click-through rates could be so much better for your site if you only…well, keep reading to see what some sharp industry pros had to say with their Paid Search Tips.
Google Transit Spreads To New Cities
It’s fun to “ooh” and “aah” over Google’s most interesting products and services, but it’s also frustrating to note their limited availability. Street View, for example, doesn’t picture a road within 600 miles of my home. But Google Transit has just added coverage in a handful of areas.
SEOmoz Takes Cash, Plans Changes
Rand Fishkin disclosed he is giving up a small percentage of SEOmoz in exchange for a venture capital investment of $1.25 million from a pair of investors.
New AOL Ad Network Division
MySpace isn’t the only one experimenting with a new ad network. AOL, the long-beleaguered red-headed-step-child of the TimeWarner family, has announced a new advertising network—sort of.
After a long gathering of online advertising companies, they’ve finally created a full-fledged advertising division. Or, perhaps they’ve just revamped all of their old ones and cobbled them into a new, single unit with a new headquarters.
Shop.org Summit: Online Retail Trends
Whether an online retailer is also on top of the (virtual) world or is just starting out, they’ve likely got a lot to learn. And as worlds both physical and virtual move forward, Donna Hoffman of the Sloan Center for Internet Retailing (and UC Riverside) has shared “10 Trends You Can’t Afford to Miss.”