The Secret of Writing Good Copy

It would be annoying for me to link to grokdotcom every day, so I don’t. But if you don’t have it in your regular rotation of RSS feeds, what are you waiting for? Here’s a great example—a post that pulls together over a dozen great articles on writing winning Web copy. It’s taking some of us a while, but we’re finally figuring out that Web marketing can really depend on your words.

Best Web Publicity? Go the Content Route

Launching a new product? A new book? Or a new product? If it’s mass consumer-related, you might want to take a leaf out of FakeSteve (Jobs) book, Options.
Fake Steve Jobs (AKA Forbes senior editor Dan Lyons) has been penning the Fake Steve satirical blog of the Apple co-founder to the bemusement of folks in the Valley. With potrayals of Microsoft boss Bill Gates as “Beastmaster Bill” (both Bill and the real Steve are fans of the blog), it’s garnered nothing less than a rabid following.

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