We Can’t Judge Relevance
Yesterday, I argued that Microsoft’s search engine update, which included highly touted relevance improvements, did not and will not ultimately improve their fortunes.
To state things a bit more strongly: I think that relevance cannot be a selling point for a search engine, and not just because Live’s update was just catching them up to the level of many other popular search engines. In fact, I think that it’s hard for any of us to truly evaluate “relevance” in results.
Market Research Continues to Move Online
A few months ago, I wrote about online panels, and I am finding more and more marketers moving their market research online.
Ask.com Gobbles Up Thanksgiving Week
Turkey queries and Black Friday deal searches rate among the places Ask believes its search engine can help the typical person around the holidays.
Credit Suisse Puts Google Near $900
Google’s stock chart shows a drastic plunge taking place between November 7th and November 12th, but things have since leveled off, and Credit Suisse isn’t worried. An analyst at the firm has actually suggested that Google might hit $900 per share in the next year.
Now THAT is Personalization
For anyone who’s read my blog posts for a while or who saw me speak in San Jose earlier this year you’ll know that I’m particularly interested in personalization and specifically, Google’s patents on the subject.
It’s because of this that the launch of 23andme yesterday was particularly interesting though I have to say, I haven’t seen anything in any of the patents on how this ties together.
Google-DoubleClick Counterpoint
As is often the case, Danny surprises us with a level of detail in his rejoinder to Senators Hatch & Kohl about the impending Google-DoubleClick merger.
The short answer seems to be that Danny defends Google’s position against certain distortions.
Danny Sullivan Suggests Google Needs Scrutiny
In deconstructing the letter sent to the Federal Trade Commission by two US Senators, Danny hinted at other Google aspects the Senators should consider about the search giant’s business.
Google Claims More Market Share For Itself
You’d think that at some point, Google would have so much that it couldn’t possibly grow any further, but despite having a lock on the top spot, Google continues to claim a larger slice of the pie month after month.
Get Free Advertising Advice From Google
The Google AdWords blog had a post today that caught my attention. The AdWords Optimization Team is accepting requests from advertisers who want feedback on their campaigns. Simply fill out a request form and tell Google about your business and advertising goals.
Yahoo, Sony BMG Partner Over Video-On-Demand
Destination Handycam seemed like a marketing ploy as much as the result an important partnership, but the site, which was worked on by both Sony and Yahoo, may have led to the current development: a deal relating to music and video content.