Ideas Yahoo Must Implement Soon
Yahoo!’s Downward Trend Yahoo! killed off their brand universe project, and recently fired 30 people. Rumor has it that about 2,000 more layoffs might be coming soon. Yahoo! shares are nearing $20, trading at $20.78, and giving them a market capitalization of $27.8 billion.
Conversion Funnels in Web Analtyics
I have a few quick notes of things I wanted to mention before I dive into more discussion of Form Abandonment and Conversion Funnels. With the new year kicking off I have a whole raft of interesting speaking gigs coming up. This Thursday I’m going to be back in San Diego speaking at SemDirector’s (I guess I should now say Covario since they have changed their name) InflectionPoint 2008 Conference.
Adwords Mistakes – Getting to the Root of the Problem
The numerous list posts you see on the most common mistakes made by adwords beginners don’t get to the root of the problem. They focus on the use of adwords features like this:
Generation Google: True and False
Kids these days. All crazy with the texting and the AIM and the Facebook and the Google. I just don’t understand them.
Education and Marketing
The smallest remarks can sometimes spur the greatest conversations.
Nielsen: Google Search Share…Dropped?
The December 2007 figures from Nielsen//NetRatings show the US search market share for Google declined from the previous month.
You Can Sell Just About Anything Online
They’ll probably call me something snotty like "bucolic" or "pedestrian" but I just don’t get it: paying somebody for their reservation at a trendy restaurant.* Matter of fact, the 30-days in advance but only if you’re of the desirable clientele idea sounded dumb enough – as though they’re giving out death vaccines or something.The good news is there’s a market for everything – that’s the thing about humans, some blow the curve but the rest are still 1.8 percent away from being chimps.
Facebook Group About Police Crashes Falls Apart
A group focused on British police car crashes has existed on Facebook for quite some time, and a number of the wall posts don’t make it look so bad – the original members (self-proclaimed officers themselves) just seemed to commiserate with one another. Others created a sort of game about injuries and property damage, however, and not all onlookers are amused.
Chasing Social Media Influence
The concept of opinion leadership – that 90 percent of the world is influenced by the other 10 percent – came out of a study conducted by Lazarsfeld, Berelson and Gaudet.back in 1944. Chasing the Influencers is the search for that 10% and has long been a part of a PR and marketing. In that early study opinion leaders are defined as people who are more influential within their social networks than others. Isn’t that interesting – within their social networks. The more things change the more they stay the same.
SEO Tips for Harder Economic Times
In this month’s Target Marketing Magazine, a TopRank authored article on how small businesses can gain a competitive marketing advantage by leveraging content promotion, blogs, social media and universal search was featured.