Digital Marketers Want Better Tracking Tools
Only 19 percent of interactive marketers can make campaign changes in less than 24 hours according to a new report from Sapient "Interactive Marketing Survey."The Interactive Marketing Survey found that marketers lack the tools to optimize their marketing efforts across the full spectrum of digital channels. More than half felt "only somewhat confident" or "not confident at all" in their firm’s ability to track campaigns on multiple channels in real-time.
A Hundred Grand for Building a Search Engine
Singapore has launched a contest for developing a next-generation multi-media online search engine. The contest has allowed for eight months time to build the engine and the reward is a 100,000 US dollar cash prize, as has been reported at Physorg.
Integrating Bidvertiser with FeedBurner, Blogger, WordPress
BidVertiser has recently added the ability to integrate its services with FeedBurner, Blogger and WordPress:
Microsoft Vista Sort Of Catching On
Microsoft Vista has suffered one embarrassing blow after another: people were shunning it, people were returning to XP, and so on. It seems that Vista is gradually gaining ground, however, and according to a new study, people are somewhat pleased with the results.
MySQL Not Big Enough to Offer Enterprise Support?
Jonathan has a nice post with additional explanations on the MySQL deal, seeing as one or two folks have questioned it.
Layoffs and the Yahoo Brand
The ’sphere is buzzing with “anonymous” tips that Yahoo CEO Jerry Yang will soon be faced with the tough decision of firing up to 2.500 employees.
Things You May Not Know About LinkedIn
Do you use LinkedIn? OK, you’re all savvy marketers so perhaps the better question is; how do you use LinkedIn?
The Freemium Business Model for Content
Here is a great speech by Chris Anderson about how reputation and attention are becoming the new economies upon which much of the internet (and potentially offline) world may be based upon. Freemium consists of giving away value (and possibly wrapping it in ads), as a lead generator to sell premium products and services.
Internet Usage and Social Media Agencies
As a social media agency, we’re very interested in reaching people through conversations on the Internet.
Recession and Online Marketing
As financial commentary continues to suggest a recession is inevitable, we’ve decided to run a series of blog posts detailing ways small businesses can leverage the power of search engine and online marketing to weather the recession storm.