Web Sites Should Focus On Localization
Thirty-seven percent of all large U.S. companies have not translated their Web site content into any other language, even though the average number of languages for the top 10 global brands is around 30 according to JupiterResearch new report "Web Site Localization: Best Practices in Global Expansion."
Large companies that are not creating content for non-English speaking
markets, domestically or internationally risk losing market share to competitors with relatively more targeted strategies.
GameSpot Roasted By Rival Editor
1Up.com’s Sam Kennedy posted one of the most thoughtful and in-depth pieces anyone could hope to read about GameSpot’s November dismissal of editorial director Jeff Gerstmann.
Google Suggested As NY Times Buyer
To keep the Gray Lady away from a sinister Rupert Murdoch, Google has been touted as the white knight who could ride to her rescue.
Scientology Turns Into A Traffic Magnet
We know you want to stay on topic; we know you don’t want to resort to tabloid-style tricks. But we know you also want linkbait, and an excellent example of it has been identified in a new Hitwise post.
10 Ways To Increase Pages Indexed
For a while now webmasters have fretted over why all of the pages of their website are not indexed. As usual there doesn’t seem to be any definite answer. But some things are definite, if not automatic, and some things seem like pretty darn good guesses.
Facebook Focus Of UK Inquiry
Facebook is being investigated by the UK government over how it manages user’s personal information.
A Facebook user complained that they closed their account but were not able to fully delete their profile has led to the government investigation. The social networking site is being questioned by the Information Commissioner’s Office (ICO).
Talking Metrics with Thinkbox
I was invited over to Thinkbox last week to talk metrics with their Research & Strategy Director, David Brennan.
Microsoft Teams Up With EDGAR Online on Content Network
Launched last year, Microsoft’s adCenter Content Network only had Microsoft web properties during the initial stage.
Oracle’s Hand In Sun’s MySQL Buy
Tech industry pundit John Dvorak thinks Larry Ellison had a shadowy hand in the billion dollar deal that brought MySQL to Sun.
Google Goes Back Over Adsense Referral Program
Two weeks ago, Google announced some changes to their AdSense Referral Program.