SEO and Understanding Your Brand

I always recommend that folks optimizing their web sites take great care to not confuse the name of their company with what the searchers are actually trying to find, which is frequently the brand. Unless you are someone like Coca-Cola or your name is the same as your product and brand, you should generally leave your company name out of the title tag of your pages. If you absolutely must have it there, put it at the end.

Americans Confused About DTV Switch

Close to half of over-the-air households reject post-transition pay TV and plan to receive free, over-the-air digital television by buying a converter box or digital TV set according to the Association of Public Television Stations study. About 43 percent of over-the-air households said they would purchase a converter box or a digital TV between now and when the transition takes place on February 17, 2009, compared to 12 percent who would sign up for a cable or satellite service.

Google, Publicis Announce Partnership

There are times when technology news can make you feel dumb; a sort of "slow down, I’ve never heard any of those terms before" feeling comes up.  But in this instance, we’re placing the blame for any confusion on Google and Publicis; the two companies put out a short, vague press release, and seem to have scattered all relevant information to the winds.

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