Using Fireworks To Create WAP Graphics
I mentioned quite a few different methods of creating WBMP image files back in March, and now I’d like to elaborate on that topic a little more, focusing on Macromedia Fireworks.
Make Time For Family
As I sit here thinking about my two boys, Jesse who is 16 and heading to college next fall and Dustin, my baby, who is almost as tall as I am, I realize that no matter what happens in our lives we have to make time for the most important thing that we have. We all know that I am talking about family!
efficient xml
I regard myself as a particularly fortunate “XML Dude”: About a year ago, I determined that, regardless of the amount of time I had in the day, and regardless of the fact that the company I worked for at the time had virtually no vision as to what XML could do to help solve their problems, I was going to spend some time — for ME — each evening, studying this new technology and learning how to use it.
Doorway Pages
A doorway page is built to rank high for a particular keyword or search phrase. When your doorway page is visited by the searcher it simply has a “click me” button which links to your web site. The major search engines accept these pages as long as the end result does provide what the searcher is looking for. If you are discovered to be using doorway pages for irrelevant keywords you can expect to have your entire domain unlisted. For instance, one of our doorway pages is built to rank high for the search term -netobjects 5 download—which is quite acceptable because when the searcher gets here he can download a trial version of the software from our site. If however, it weren’t available for download then we would risk the wrath of the all powerful search engines.
Will They Come Back?
When you build a website you want people to come to your site, of course. But not only do you want them to visit, you want them to come back, and often!
10 Ways To Sell Your Ad Space Like Crazy!
1. Give your customers a discount when they spend over a certain dollar amount for ad space. You can also apply this tip to the amount of ads they buy.
Salvaging the FFAL…
Are FFAL pages really dead? I say no. Let me tell you a short story. I put a site analysis tool on my FFAL page to see what it was doing. I didn’t expect to see much but was surprised to find out that I was receiving hits on my page that have nothing to do with my website.
Manufacturing and the Internet
Q. I read so much about the amount of business being done over the Internet, I just don’t see how my small manufacturing firm needs it. Or, do I need it? Thank you, Stanley A. Stanley, you pose a very interesting question. It really is several questions wrapped up in one. I’ll wrap my multiple answers into one answer to your one question.
How To Create Successful Advertising Copy
Writing effective copy for ads, web pages, sales letters and other marketing communications isn’t difficult when you know what works. After many years of trial and error I developed a checklist of 7 “rules” I follow to create successful advertising copy. These rules apply to writing copy for any type of marketing communication.
Ad Writing And Tracking: Tips n Tricks
A lot has already been written about writing attention grabbing, interest generating advertisements. However as editor of a `free ad` newsletter, I regularly receive tons of `no pull` ads. Due to the critical nature of this issue, I will walk you through the ad writing and tracking short cuts once more: