Branding on the Web is like Mining for Fools Gold
I am sick and tired of marketing geeks touting the beauty of branding, brand building and just spouting branding in any context, especially when the term is used with “internet” or “web” or “digital!” You can’t have a conversation today for more than five minutes without some marketing type throwing in a line about brand building!
Get Rid of Those Doorway Pages
The ultimate goal of anyone running a website is to attract visitors. Without any traffic, a site isn’t going to do much but take up cyberspace. There are many ways to attract traffic to your website and you should be trying various techniques in order to do so. This article will focus on increasing traffic through search engine optimization.
10 Easy Ways To Increase Your eBook’s Size!
1. Add checklists to your ebook. If your ebook is about fishing you could add a checklist for baiting a hook.
Growing your Company in Today’s Chaotic Market
I think we’ve all heard enough bad news to last us few months to last us several lifetimes! Our mantra for clients is “get over it” – cut your losses when where you can and focus on the basic building blocks to grow your business. Here are some fundamentals we recommend to any company that wants to survive and grow in this chaotic market:
Surviving the Digital Economy Meltdown
“Dying isn’t hard for men like us, when every everything around you has been butchered or slaughtered – living is what’s hard.” Clint Eastwood to Chief Ten Bears in “The Outlaw Josey Wales”
Ten Basic Steps for Building a Web Site that Works
Assemble a Web site development plan that is integrated with your overall marketing processes. The content should be consistent with offline materials; the graphics/images don’t have to be identical with traditional media, but should be consistent with your overall branding, style guide, usage of colors, etc.
What is Your Website’s Most Wanted Response?
You spend time and money promoting your website; but what do you want to achieve (apart from more page views)? Is it more sales of Blue Widgets? Is it more subscribers on your mailing list? To be exact, what is your site’s Most Wanted Response?
Ergonomics Improve Personal Energy
When my friend Sharon told me she was an Industrial Hygienist, I had no idea what that term meant. Did she do dental work in manufacturing areas? I found out that she deals with the workplace environment to ensure a safe and comfortable place of employment. Ergonomics is one of her fields and is essentially the study of what makes our bodies most comfortable in relation to light, sound, movement, temperature, air quality, and our furniture.
Creating, Managing, and Building Your Opt-In Lists
An opt-in list is a list or database containing email addresses of individuals who have chosen to receive your email messages. Your messages may be web site updates, product updates or an ezine. They provide you with a direct line of communication with potential customers and enable you to promote your products or services.
How Low Can You Go?
Do you know the minimum amount that you can charge for your product without losing money? As well as being a necessary component of any business plan, this information can save you from the economic disaster that occurs when you sell your products or services for too low a price.
Essentially, the Minimum Selling Price is calculated by adding your Variable Cost per Unit to your Overhead Burden per Unit, then adding your Profit Margin per Unit.
Determine your Total Productive Time per Year.