What To Do When It’s NOT Raining Money
How the marketing group can add value in the eyes of investors.
Despite the tumultuous and unpredictable state of today’s capital markets, marketers have plenty of ways to increase the value of their organization and help to raise funds for their companies. Here are a few ideas that offer particular promise in the current economic climate. Some represent new marketplace solutions and others offer new twists on time-tested strategies. But don’t get us wrong—we are not suggesting that you overlook traditional marketing strategies that are working for you.
Smart Agents
Your personal, online agent is busily completing tasks while you sleep. Is it a dream or reality?
While the technology exists to help you find online information, is there enough intelligent processing available to create a truly personal agent? Can these “smart tools” really get to know you well enough to make decisions for you? Let’s take a look…
If You Teach Me, I Will Go…
It’s About Energy, Not *Free Vs Pay*
Many things prompt this topic. The main thread? *Money* The Internet is changing, of course many of us knew it would.
For weeks now the information and articles and discussion has been flowing on this topic.
Hierarchy Menus in Fireworks
As many of you are probably aware, the possibilities of Macromedia Fireworks are virtually limitless. You can create banner graphics, logos, and even HTML code from within Fireworks. But I recently picked up one of the cooler features that Macromedia has blessed us with…the hierarchy mouseover button menu.
Mama, I Ain’t Spending Another Dime!
I remember the days when the Internet was new and companies were charging an average of $35 to run advertisers’ banners on their web sites for 1,000 impressions.
3 Publishing For Traffic Strategies!
1) PUBLISH FOR OTHERS
Publish e-zines for other people for free. In return for your work in designing, updating and gathering content, request that your promotional ad be placed at the top of each issue.
Write a newsletter to get site visitors to return!
Not as many as you would like, I bet! It is a lot easier and less time-consuming to promote your site to people who have *already* visited. So how do you do that? Well, you could:
Slashing Your Site’s Load Time
So you’ve just created the coolest web site on the Net, with the latest development tools, amazing animated images, and it loads in just under 5 seconds with your brand new T3 connection. You’ve just messed up big time.
3 Interlocking Sales Intensifiers
1) FLEXIBLE OFFERS
Keep your offers as flexible as possible. If you offer a set price for your product, you could also offer the people that can’t afford it an optional payment plan. For example, “3 Easy Payments Of $19.95”.
Will Content Ever be Profitable?
THE CURRENT WORRIES
1. Content Suppliers
The Ethos of Free Content