Archive
Why People Buy
Why do people buy? The answer may seem like common sense, but it is not. Most sales people have no idea why…
Part of the
network
network
Risk reversal .Getting paid for performance . one incredibly powerful approach
I've regularly written about the importance risk-reversal plays in dissolving buyer scepticism. As a way of allaying buyer fears, some of my clients have adopted money back guarantees and their sales have increased dramatically just as a result of implementing that guarantee.
How To Turn The Biggest Sceptics Into Eager Buyers
When making a purchasing decision, people have their "rip off radars" on high beam. They're wary and so they should be -- after all, they're about to spend money so they want to be sure they're not going to get ripped off, AND they want to be sure they're going to get the absolute best return on their advertising dollar.
The Power Of Subconscious Marketing
When you persuade your prospect's subconscious mind to do something, their conscious mind will usually follow. This is true even if the conscious mind disagrees with the subconscious.
The Anatomy of an Affiliate Program
Here we look at all aspects of the commission structure, referral tracking, and types of links in affiliate programs...
E-commerce On The Rise
E‑commerce Growth in a Post‑Recession World Even as the global recession tightened its grip on many industries last year, online retail kept growing.
