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Nobody likes to deal with an unhappy, disgruntled, complaining customer. However, statistics suggest that when a customer complains, we ought to be…
In any kind of sales or marketing campaign, you want to make sure you target the right people. The problem, however, is that who the right people are not always obvious. For example, I was consulting with a company that of my clients had education centers all over North America in which they taught various types of technical courses to high school graduates.
It is my conviction that ambition, fueled by compassion, wisdom, and integrity, is a powerful force for good. It will turn the wheels of industry and open the door of opportunity for you and countless thousands of other people.
Many people think that the name of the game in selling is to create satisfied customers. The problem with customers who are merely satisfied, is they are likely to switch to a competitor if they think they can get a better deal. If you expect to achieve big time success in selling your goal should be to create loyal customers. As the late quality guru,…
The acronym USP (Unique Selling Proposition) was created by Rosser Reeves, marketing expert in the 1960's. Over time, his concept has been used by others, called different names by different individuals and pretty much has taken on a life of its own.
You can get into trouble if you come off as someone who uses praise just to get on another's good side. That kind of praise is manipulative and should be avoided.
