Archive
Customers Buy When They Feel Good
Prospective customers will not buy unless they feel good about you, your company and your product or service. Here are 4 simple…
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They just … DON’T GET IT! … (a Plug for More Thought When Designing Site Content)
I'm not that old ... well not really ... but I still remember (and it wasn't so long ago), that commerce was confined to local shops and businesses. OK there was the odd entrepreneur who had set up a chain of outlets across the country, and even fewer who had gone the whole way and set up international companies, we all know them, they were…
Running Your Own Race
There was an article on the front page of the Los Angeles Times a while back that caught my eye. The headline was "Small Dot- Coms Thrive While Industry Giants Melt Down". Here are the opening paragraphs ...
How To Build A Super Successful Website
Business on the Internet today is worth billions of dollars a year. eBusiness has become so important that people are falling over themselves to build successful websites. You can have the best looking website, but if it does not convey exactly what you are offering within a few seconds, realize that you are losing potential customers.
No Visitors? … No Wonder … They’re getting it elsewhere for Free!
I used to spend hours every week in the public library, I also used to spend a fortune on books. My love for books continues but I no longer spend so much time in the library, or indeed so much money buying books. Some of my main interests are in areas of technology and we all know how fast technology is moving ... so what's…
How To Influence Your Prospect’s Mind!
It's important for your sales letter to tap into your prospect's subconscious mind and trigger their imagination. It will then create and direct a mental movie or scene that will persuade them to visit your web site, subscribe to your e-zine, buy your product, etc. Their mental imagery will actually influence their conscious mind and body to take action and buy.
