network
Although most people agree that CRM is an important enhancement to their current strategy, many executives are experiencing sticker shock as they…
The promise of the Internet is very seductive: you now have access to millions and millions of people, all just a mouse click away from buying buying buying and making you rich!
Towards the end of June, I was invited to a conference at the Banff New Media Institute, located in the midst of the Canadian Rockies in the province of Alberta. The title of the conference was "Producing New Media: Money and Law," and we explored and discussed funding models and legal issues for various new media projects, including Weblogs. During that weekend, I came to…
I spend a lot of time reading newsletters and forum postings about search engine marketing. More often than not, people are asking about methods used to improve search engine rankings: what works, what doesn't, and what will get you in trouble.
I've done a lot of research to discover the best and most powerful methods to increase the readership of your brochure. Here are the 14 tips that I believe will have the most impact.
I have learned in my public relations work, especially from leaders in the field, that there are only three ways a public relations effort can impact behavior: create opinion where it doesn't exist, reinforce existing opinion or change that opinion. No surprise that the process by which those goals are realized is known as public relations. So, while behavior is the goal, and a host…
