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3 Benefits Every Customer Wants
Every customer looks for 3 special benefits when they do business with you. They may not specifically ask for these benefits. But…
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In Bed With the Enemy: How to Successfully Partner With Your Competition
Strategic alliances are today commonplace among large corporations. The advantages allow these companies to successfully compete in the global marketplace. Powerful synergies are the outcropping of these alliances. Smaller companies can derive the same advantages through alliance relationships. In this article, I will focus on what I call Synergistic Partnering Alliances where competitors can realize great value by building relationships of integrity with one another.
The Writer’s Dilemma: Should You Write For Free?
If you're a professional writer, should you ever write for free? I used to be adamant that that way lies madness. However, I've changed my mind. Sort of.
Promote Your Local Business Using Traditional Media
Pick up any magazine and turn to the back. What do you see? Pages and pages of ads, some big, some small ... and almost all of them end with a website address. Same thing with your local newspaper classifieds. The ad gets your attention and the website gives you all the details.
Does My Back-End Look Big In This?
There is no rule that says you have to have back-end products. There are many people online who sell a single product and make good money at it. But, in truth, they are wasting a valuable resource, and making a lot more work for themselves, as we shall see.
Be a Web Site Reviewer
I don’t have to tell you that there are millions of sites on the Web that - to be blunt - stink! The owners of these sites either don’t have the time or skill to fix them, or they don‘t understand why their site is not working. They are losing money, and they don’t know what to do. Ah - an opportunity!
