The Truth About Online Advertising
Though I don’t profess to be an advertising guru’, yet there are certain things I have learned the hard way while advertising my own website and Newsletter.
How To Effectively Cold Call Leads
As network marketers we do a major part of our business by calling leads. For a person just starting out this can be rather intimidating and too often a person doesn’t know how to “open” up a call, gets a lot of rejection, and then decides this isn’t for me.
Web Accessibility: More on Making your Pages Friendly to People with Disabilities
(Continued from Part 1)
What if you have an image that conveys information, such as a pie chart, graph, or schedule? A simple alt tag description isn’t sufficient to convey that information adequately. Roberts explains a work-around for this problem:
Speak Geek, But Write to Sell
You’ve seen them. In fact, you can hardly miss them because they are so poorly written. I’m talking about the average technical brochure, a piece of work that’s often either regurgitated geek-speak, or a droning list of the same old specifications.
Is Your On-Line Business Customer Friendly?
Customer service is increasingly seen as one of the most valuable uses for a commercial World Wide Web site. Your Web site is available on a 24 hour, seven days a week basis. So it is well worth exploring ways in which your customers can virtually “serve themselves,” without the need for overtime staff, or lengthy voice mail procedures.
Entrepreneurs: Benefits vs. Features-Know the Difference!
Entrepreneurs know their business. They know their product, their service. Many of them write creative Web sites. But, one thing they are not as adept at is promotional copy.
How To Prepare Your Finances For War
The world we once knew is gone.
Today we must prepare for our financial future within the context of uncertainty. There are wars and rumors of wars; there is strife and conflict next door, across the street, and around the globe. What happens in a remote location somewhere in the world has an effect on how we feel, what we think, and what we believe the future holds.
How to Get Any Audience to Love and Admire You
Although TV and radio are mass media, the best broadcasters are able to make each listener feel as if they are sharing an intimate one-on-one conversation. They never elevate themselves about their audience, but speak to everyone as if they were a dear, cherished friend.
Promotional Offers: Sometimes You Can’t Give It Away
So, the marketing gurus have convinced you that you need some kind of free offer to be successful online. It doesn’t matter if you create your own giveaway goodie or use an existing one, you need a “draw”.
What they often forget to tell you is that HOW you promote your freebie is just as important as WHAT you give away. Here are a few cautionary tales to illustrate the perils and pitfalls of free offer marketing:
Effective Cold Calling
As network marketers, we do a major part of our business by calling leads. For a person just starting out this can be rather intimidating and too often a person doesn’t know how to “open” up a call, gets a lot of rejection, and then decides this isn’t for me. Today I’d like to give you the opening that I have been using with good success. It’s short, to the point, friendly, yet business like.
I find out in a matter of seconds whether the person on the other end of the line is worth spending my time with, and generally I find out quickly if this is a person who is a serious candidate or not.