Don’t Make This Serious Advertising Mistake

The worst possible mistake some people can (and will) make during the next few weeks will be to cut back on their advertising campaigns, thinking this is not the time. Here’s a sample of some of what they are going to be erroneously thinking.

Everyone’s tapped out after spending for gifts. Nobody’s going to be using their computers during the Holidays. People are going to be too busy visiting and planning for New Year’s and won’t pay much attention to the Internet. People will get angry with you if you have the nerve to ask them to spend any money right after the Big Holiday.

Presentations That Sell

Unfortunately, many presentations causes the prospect to quickly lose interest and say something like, “Lemme think about it. I’ll call you.” And, most of the time, they don’t. We think we did a good job but now the prospect doesn’t return our calls and all indications point to “no sale.” Where did we go wrong?

There were likely a few things we missed; mistake that many salespeople commonly fall prey to during their presentations. Here are a few suggestions that will help you increase the impact of your presentations, keep your prospect’s attention and increase the probability of closing the sale:

Are Search Engines Worth It Any More?

The “Number One” Question – the question that I (and probably every other Internet marketing expert on the planet) am most frequently asked: “How do I get to be Number One in the search engines for widgets? After all, my company is the world’s leading provider of widgets – it’s ridiculous that these other nobody companies are coming up in search engines ahead of us . . . ”

Strangely Powerful Visual Impact Technique For Writing Stronger Sales Letters!

Imagine sitting down at your computer, and with a few keystrokes, creating a stronger sales letter that immediately captures your prospects attention, creates a visual image in their mind of them having great success with your product, and then gets them so fired-up about your offer that you nearly close the sale in two or three paragraphs. In a moment, I’ll show you exactly how you can do this for your sales letter.

Affiliate Showcase

Affiliate Showcase (AS) is a replicating site company that allows someone to have their very own affiliate program directory to offer to other people. Why would anyone want to offer an affiliate directory to others? Because many affiliate programs-mine included-offer two-tier commissions. What that means is I am not only paid on sales I make in the program, I am also paid for sales from anyone I recruit into the affiliate program. This two-tier structure makes AS a viable program.

Fair Measures Corporation: A Case Study In Online “Thinking Outside The Box”

Fair Measures Corporation is a nationally recognized management training company made up of attorneys and professional speakers. They consult with companies such as Oracle, Sun and Cisco around preventing employee lawsuits by treating employees with respect. Their Web site, at http://www.FairMeasures.com/ contains over 500 pages of free in-depth legal information and analysis, provided for both employers and employees. It includes a monthly e-newsletter, and an “Ask the Lawyers” page where visitors can post additional questions. The site attracts frequent media attention, and has been featured in “HR Magazine”.

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