Public Relations: Antidote for Small Business Failure

When small businesses fail, the wreckage is often assigned to undercapitalization, among other mistakes. Seldom is failure attributed to a lack of effective communications that might have modified the behavior of sales prospects in a positive way, thus averting bankruptcy.

What’s REALLY Happening on Your Website?

Your Website offers your business a unique benefit you may not be aware of -- valuable information about your visitors is captured in the site log files. If you know how to interpret this data, you can use it to improve your visitors' experience, build site traffic and increase sales.

Spreading Light

In any circumstance you can be the one to spread light. It comes from your decision within. You choose what you show to the world, don't you? You also choose what you reflect. You are powerful.

Persuasive Writing: Four Strategies

Most folk don't enjoy having to write proposals, memos, reports and the dozen other things that seem to get in the way of their *real* work. Nonetheless, if it's your job to do it, you need to be able to do it well.