Site Linking Strategies
Lead-Away Links
When you are designing your web pages, make sure not to link away from your site at the top of your pages. Make sure you have your content first and foremost, at the top of the page. Any banners or links that point visitors away from your site should be placed lower than the main text that explains the purpose of your site. Not only will you retain your site visitors (they aren’t clicking away from your site), but the search engines don’t spider away from your site. Try to place your own links within your website first, before external links.
Search Engine Submissions Made Easy! Part 2
AltaVista
Public Relations: Antidote for Small Business Failure
When small businesses fail, the wreckage is often assigned to undercapitalization, among other mistakes. Seldom is failure attributed to a lack of effective communications that might have modified the behavior of sales prospects in a positive way, thus averting bankruptcy.
How One Home Extensions Company Sent Their Sales Soaring by 160% … Just by Tweaking Their Selling Techniques
One of the things that my partner Shane and I do is work with businesses helping them increase profits. Shane addresses areas like systems and sales and I overhaul their marketing.
What’s REALLY Happening on Your Website?
Your Website offers your business a unique benefit you may not be aware of — valuable information about your visitors is captured in the site log files. If you know how to interpret this data, you can use it to improve your visitors’ experience, build site traffic and increase sales.
Spreading Light
In any circumstance you can be the one to spread light. It comes from your decision within. You choose what you show to the world, don’t you? You also choose what you reflect. You are powerful.
Persuasive Writing: Four Strategies
Most folk don’t enjoy having to write proposals, memos, reports and the dozen other things that seem to get in the way of their *real* work. Nonetheless, if it’s your job to do it, you need to be able to do it well.
Are Your eBooks Available Off-line?
It’s a valid question: Can I print your ebook offline and read it at my leisure? This is the #1 question from eBook buyers and more and more they are disappointed with eBooks that don’t allow this simple feature. The number one complaint with eBooks are those with very wide rules and dark backgrounds that gulp the printers ink cartridges. Wide rules, unconventional background colors, large fonts and skimpy content are signs of a poorly designed eBook. These pitfalls can be easily avoided with careful planning and attention to detail.
Increase Sales With Personalized Messages
I paid bills last night. After writing checks on the business account I noticed a little sticky note on the next check reminding me to get more checks printed.
Your first job is NOT to get your customer to read your ad.
Many of the most successful advertisements and web pages follow the AIDA formula: