How To Get Your Public Relations Money’s Worth
Regardless of what business we’re in, we all want the value – let’s call it “money’s worth” — we paid for up-front at the beginning of any program we undertake. Like, for instance, the money’s worth implicit in the underlying premise of public relations. Namely, people act on their own perception of the facts before them, leading to behaviors about which something can be done. When public relations creates, changes or reinforces that opinion by reaching, persuading and moving-to-desired-action those people whose behaviors affect the organization, the public relations mission is accomplished and your money’s worth received.
Write and Sell your eBook Fast!
Why write an eBook?
You want ongoing, lifelong multiple streams of income. You want to raise your credibility and trust ratings with clients or customers. You want to get your message out so the world can be a better place.
Know your Audience: Write a Top Selling Book
To create a salable book you need to know your preferred audience or audiences before you write your book. This essential “hot-selling point” helps you write focused, organized, and compelling copy your audience will appreciate and talk about.
Increase Web Site Traffic by Writing Your Own Ezine Article
If you want to increase web site traffic without spending a dime, then write your own ezine article. It’s one of the most effective web site promotion strategies you could use. It can even be more effective than paid advertising.
Top Tips for TV Interview Success
“Heidi Fleiss is back!” yelped a gossipy acquaintance at my gym, seeing the former Hollywood Madame interviewed by the Today Show’s Matt Lauer on TV.
Savvy readers of my column can already guess this case study is about preparing yourself for Effective TV media interviews.
How to Start and Run a Landscape & Garden Maintenance Business
Statistics show that nine out of every ten new businesses fail. Most of these businesses fail within the first year. The rest don’t make it past their third anniversary. Given such dismal odds why would you want to start a landscaping or interiorscaping business?
Answering Customer Service E-mail: Five Errors to Avoid
We’re turning our focus this new year to customer service e-mail messages, those “answers” we receive in our inboxes when we write to customer service representatives (CSRs) for help. Our research method: Send hundreds of customer service questions and requests via e-mail. We’ve e-mailed everyone — from Fortune 500s to ma-and-pa companies, from public corporations to nonprofits and government agencies. We’ve solicited customer service e-mail from clients and colleagues. What we’ve learned so far: (1) Lots of customer service representatives lack the basic writing skills they need to communicate with customers. (2) Lots of companies are sending out embarrassing, inaccurate, business-damaging e-mail disguised as “help.”
How To Avoid Getting RIPPED OFF On-line
Millions of you dream of someday starting your own business and achieving financial success and independence–it`s a universal dream. Many also discover the internet and are led to believe this is the perfect medium for making that dream a reality. Which is true, because you can accomplish things on the internet that you don`t have the resources to accomplish off-line.
When Less is More: Lower Energy Level Found to Work Best on Cold Calls
The title of this article might confuse you. However, a salesperson wrote to tell me that he and his colleagues experience better cold calls when they speak in a more “laid back” manner with a lower energy level. Fascinating!
Why Google Bought Blogger.com
You may have heard that Google recently purchased Pyra, the company responsible for Blogger.com, and BlogSpot.com, a “push-button publishing tool for the people…”