Are You Building Your Business By Guessing Or Testing?
A distributor for a network marketing company called me this week for help in promoting her business. Julie places ads in ezines (email newsletters) to generate traffic to the free website provided by her company. She also sends postcards to several targeted mailing lists to generate inquiries and traffic to her website. I asked her what was producing the most profitable results. She answered, “I don’t know.”
Look Before You Leap: A Price Increase Backfires
I just got off the phone with a company that provides me a service for which I pay $600 each month.
A couple of days ago I received a letter from them saying that due to economic factors, cost increases, blah, blah, blah they were going to raise my rate by a “modest amount”.
Succeeding With Your Info-eBook Biz
My success has been through writing and selling (sometimes giving away) ebooks on topics I have practical experience in. In my pay-per-title ebooks, I share my knowlege (tooting my own horn *grin*) of the clerical support field… gained over a 14 year period. The free ebooks I use, more or less, as a “teaser” to introduce possible customers to my style of writing. Some freebie ebooks feature related ClickBank links (for commission), others I include rotating banners ads (charging others to have their banner included in the rotation).
Generating Publicity For Your Business: Knowing Your “Media Market” Is Critical
When starting a successful business venture or launching a new product, most entrepreneurs or business owners conduct some type of marketing research to determine the extent of their prospective customer base. And when getting the word out to that customer base, many entrepreneurs may turn to the media to help generate a buzz for them. However, as detailed as their marketing research might have been, very few business owners are as meticulous at determining their proper “media market” – that is, all those media outlets whose editorial profiles are a match to a product/business profile and would be appropriate for generating media exposure and publicity.
My Project Broker Experience
Self-employed people are consistently searching for new and innovative methods to get clients. Inevitably, one comes across a company or service that offers to serve as a project broker for free agents, independent consultants, contractors, and clients. This article explains how these services work, the experience I had, and items to consider when evaluating these companies and services.
Using Contests in Getting New Subscribers
Contests are very useful for site traffic and getting new subscribers. Good contest helps in making better image of a certain company.
Relevant Keywords are Essential to Success
Keywords are single words or phrases that people use when they call on their favorite search engine to find something. When a Web search is performed, several things usually happen. First, listings and descriptions of Web sites appear. Banners may display at the top of the screen, and other banners — called skyscrapers — may appear on the right side of the screen. When a company uses a pay-per-click (PPC) campaign to improve its search engine ranking, it bids on the placement and positioning of their site — typically referred to as a “sponsored site” – in a ranked list. Since this type of advertising is directly tied to the keyword(s) entered for a search, these keywords are critical for success. As a matter of fact, without the proper keywords, your campaign is doomed to failure!
Insider Secrets of Writing for Search Engines
Practically anyone with a website is interested in being listed high on the search engines. However, few people actually understand what it takes to achieve rankings that will bring about qualified visitors. Copywriting pro Karon Thackston specializes in writing website copy that helps to achieve exceptional search engine positioning. She’s agreed to hold a “tell all” session with me, and to divulge some of her secrets.
Do Homemade Sites Sell Better?
Here are some of the considerations when choosing whether or not you will build your own site:
1. Is it going to have a shopping cart?
If you are going to have a shopping cart, you need to have someone else build it unless you do this kind of thing every day. There are just too many ways to mess things up to do it yourself.
Are You Sure You Know What You’re Doing?
Because when it comes to public relations, non-believers can produce a double-bummer — missed opportunity AND a ton of wasted money. It really is a shame because we do public relations to change the behaviors of certain groups of people important to the success of those very Doubting Thomases.