I Want To Start An Online Business…What Do I Do?
Well, congratulations! You have decided to start your business online. You have the skills, the knowledge, the enthusiasm and desire needed. There’s just one problem…….Now what do you do?
How Much to Spend on Advertising Part II
In part I we looked at three things you need to decide before you can calculate how much to spend on advertising. In part II we will look at how to take that information and put it to use.
5 Secrets To Saving Marketing Dollars
Secret #1 Cut Out The Excess
Does size really count? Not in this case! Smaller can actually be more effective in the long run. Yes, you can actually cut down the size of your ad and run it more often to receive better results in most cases. The size of your ad does not produce the consumer confidence that consistency does! This first secret alone will save you tons of lost marketing dollars.
Provide Great Customer Service and Gain Instant Customer Loyalty
If you thought that customer service was simply answering your customer’s email, you’re dead wrong! Conducting an eCommerce business takes more attention to detail than a normal brick-n-motor company. With eMail being the most used Internet application you have a real opportunity to keep in touch with your customers and provide excellent customer service.
Will You Lead, Follow or Develop Your Board as Your Partner?
Why Conduct Board Evaluations?
Ten Ways to Get SEO Clients… beginning with your local market
If you’re a professional search engine optimizer, the field is wide open for you as far as clients are concerned. But how on earth do you find them?
Let’s face it: virtually every single business Web site is a potential client. But if you send out bulk e-mail, you risk getting tar and feathered by the E-Mail Spam Police.
Styling Your Copy for Search Engines AND Visitors
Since all of the major search engines use the words that appear on web pages as an important factor in their ranking algorithms, it is important to make sure that you let the search engines know exactly what your pages are about. However, it is just as important that you do so in a way that will not compromise your marketing message or turn off your visitors. To demonstrate how it is possible to style your copy for search engines without diminishing the visitor experience, it is perhaps easiest to create a fictional example.
How to Win a News Reporter’s Heart
Every have trouble convincing a news reporter to cover your story? Here’s how to solve that problem.
Like all other humans, reporters are subject to the Law of Reciprocity. When they receive cooperation, they will give cooperation. When they receive loyalty, they will give loyalty. When they receive gifts, they will give gifts.
Successful Site Architecture: Notes taken at the Search Engine Strategies Conference
This information-packed session should be on a “not to be missed” list for future participants, no matter what their level of expertise. I found myself continually saying, “Oh yeah! I forgot about that!” as they discussed strategy after strategy. The session offered excellent reminders of things that are so easy to forget, especially considering how complex search engine marketing is. And, it presented new strategies as well, important strategies that need to be placed in the forefront of all search engine marketing endeavors.
How to Get Rid of Denial-of-Service Attacks
On August 10th I had the opportunity to talk about (Distributed)
Denial of Service (DDoS) at the Megabit 2002 event. I wanted to
show a new way to use standard routers and protocols to combat denial
of service. Unfortunately there wasn’t enough time to really prepare
the test setup. I was unable to show conclusively that it works. I was
able to explain how it is supposed to work. I’m going to repeat that
part here and then talk about the Cisco router configurations that
make it all happen.