The Data Access Dilemma

Whether it is an Internet or Intranet, a web catalog or an e-commerce site with shopping cart, somewhere these applications are accessing a data source.

Lee Marc Stein Answers Direct Marketing Questions

You can't fake direct marketing expertise. Everything you do is quantifiable; every decision has an impact on short- and long-term profitability. If you're seeking an expert's opinion, get the benefit of Lee's 35+ years of experience. He's been on the client and agency sides and has run his own consulting practice for 10 years.