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If you're considering a home-based business, why not begin a special list of the advantages and disadvantages of running such a business.…
This will be a multi-part article dealing with ADO. We will begin with a bit of history of ADO, what it is, why it's so important, and finally how to utilize it in a COBOL environment. This first article will provide a brief history of data access as well as provide the basic flow for using ADO to access data. The sample included with the…
You've been doing the tradeshows. You've been spending on a PR agency. You've been running ads - both print and now online. You've been doing direct mail and now even direct e-mail. And yes, you've also been doing telemarketing. Some of these have been more successful, others less. But somehow you feel that you could do better. You bet you could.
It's almost too good to be true.
Email is certainly an important aspect of marketing on the web. But a single email is never enough -- and in fact can be more costly down the road. Like all marketing messages, it takes repetition in order to get people to first absorb the message, understand it and then take action. Naturally, some people will immediately respond while others need to see the message…
In this article, we'll try to add some detail and offer practical action items for sales and marketing when approaching prospects at various stages of readiness. To do that, we'll look at prospects at three stages along the buying cycle: latent pain, recognized pain, and action oriented.
