Rethinking The Product Life Cycle: Brand And Segment Maturity For The Next Century

The product life cycle has been part of marketing strategy since the late 50's. All of us are either intuitively or intellectually aware of its five stages of introduction, growth, maturity, saturation and decline. Yet, this classic model now faces the same inevitability it predicted for brands and market segments. We all face a new reality wherein everyone knows the model, emulates it, then with…

How To Increase Affiliate Click-Through Rates

When you join an affiliate programs, what is it that you want to achieve? Of course, we want to gain commission from the merchant. How can we do that? Commissions are gain when visitors that we refer purchase products or services on the merchant's website. But when the visitors are at the merchant's website, we don not have any control, do we? So, think again.…

What to Look for in a Web Hosting Package

It is not a small decision to choose a web host for your web site. Once your website begins to flourish and grow, it will become very difficult to move your website to some other host. It is critical to "get it right the first time". Find out as much as you can about your prospective host before making any decisions.