Archive
Are Mini-Sites The Answer?
Mini-sites come in different flavors but all have one significant element in common. Each site is very tightly focused upon selling a…
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A Good Host Matters, But Be Ready To Move
Hosting services all have pretty much the same inescapable overhead. For example, servers and related gear all cost about the same. And maintenance costs are pretty constant. Thus when you find a low priced host, you know they are doing one or more of the following ...
Get Started Now And Use Your Time Effectively
Using your time effectively requires you to manage yourself, not time itself. One of the steps is to continually evaluate what's working well for you and do more of it.
How to Spoonfeed Your News to a Reporter
Always remember: A journalist is nothing more than a professional undergraduate.
Building Lists (As Quickly As Possible)
Hi Michael: I'm trying to figure out the best way to build a list as quickly as possible. I could purchase an "opt-in" email list and send them a newsletter -- I have recently positioned my pages for SEO and I could do a PPC campaign (I've already tried and it's luke warm). I thought I'd check with you and see what your thoughts might…
After You Grab Attention, Tighten Your Grip!
We know that something like 80% of visitors will abandon our sites without finishing the headline. And we know that "What's in this for me?" is the question every visitor asks immediately. We know we must demonstrate there is something here that matters. And we must do so quickly. Within seconds.
