Six Steps to Selling By E-mail

Free. . . Sale. . . New . . . Hot. . . Act now! These words announce yet another e-mail sales message. We're inundated with e-mail pitches and wary of anything that sounds too good to be true. So, how do you write your e-mail sales messages so customers will open, and most importantly, act on them?

5 min read Archive

Fire That Salesman

That salesman can't sell anything! Fire'm!! This phrase has been uttered innumerable times by frustrated managers and executives who failed to make their numbers. The blame is always laid at the salesperson's feet. He did not close, she did not get the account; and so it goes, but few stop to look at the reasons for the salesperson's inability to bring home the proverbial bacon.

5 min read Archive

Flash And Your SEO Rankings

Hi Dan: I have recently changed the look of my website of four years, I have added a Flash page that seems to have deleted me from the search engines almost completely ( I was between 10th and 15th on almost all engines) with my URL so unique to the keywords... Hotelphotography.com. and a lot of submitting, I had good positioning.

2 min read Archive

Carpe Diem — Seize The Per Diem Method (and Throw Away Your Receipts)

The mantra of tax record-keeping has remained relentlessly burdensome for decades: "No Receipt, No Deduction". But fear not, you who loathe the never-ending climb up the mountain of paperwork required by the U.S. tax code. Many of our most beloved tax rules have exceptions, and such is the case with this one.

3 min read Archive