10 Minute Search Engine Optimization
Many small businesses simply do not have the resources to hire a search engine optimization (SEO) company to promote their web site. There are countless resources online for do-it-yourself (DIY) optimizers where professional SEO’s offer general recommendations and advice. This article is my opportunity to offer more of my SEO experience in the form of a 10-minute optimization process.
Using Your Emotional Intelligence to Get & Retain the Best Employees
A major problem for employers today is getting the best employees and then keeping them. How do you do this? By understanding what it is employees really want. Being able to sense what others feel and want is empathy, an emotional intelligence competency.
Data Access with ADO.NET
This will be a multi-part article dealing with ADO. We will begin with a bit of history of ADO, what it is, why it’s so important, and finally how to utilize it in a COBOL environment. This first article will provide a brief history of data access as well as provide the basic flow for using ADO to access data. The sample included with the article will provide basic access to the Northwinds database of SQL Server.
Do You Know Your Customers – By Name?
You’ve been doing the tradeshows. You’ve been spending on a PR agency. You’ve been running ads – both print and now online. You’ve been doing direct mail and now even direct e-mail. And yes, you’ve also been doing telemarketing. Some of these have been more successful, others less. But somehow you feel that you could do better. You bet you could.
Solo Advertising: Understanding the Process
It’s almost too good to be true.
Successful Direct Email Marketing
Email is certainly an important aspect of marketing on the web. But a single email is never enough — and in fact can be more costly down the road. Like all marketing messages, it takes repetition in order to get people to first absorb the message, understand it and then take action. Naturally, some people will immediately respond while others need to see the message more than once before they even think about responding to the offer.
A Framework for Sales and Marketing Collaboration
In this article, we’ll try to add some detail and offer practical action items for sales and marketing when approaching prospects at various stages of readiness.
To do that, we’ll look at prospects at three stages along the buying cycle: latent pain, recognized pain, and action oriented.
Tackling TiVo
Personal video recorders, PVR’s, are hot. So hot in fact, they are making a significant contribution in the frying of consumers’ attention spans. What’s an advertiser to do when the most affluent customers aren’t compelled to watch TV commercials and are, in fact, actively avoiding them?
Dynamic Counter Using PHP3 and Flash 5
Learn how to use PHP3 combined with Flash 5 for a visually pleasing, real-time website visitor counter.
You Need a Little Willingness to Handle Your Anger
Every person who has ever lived has experienced anger. The capacity to become angry is an impressive gift which comes as part of our biological inheritance, but, what we do with our anger makes all the difference.