Winning Investors: High Fives, KISS & Tell, and Slippery Fingers

By far, the most common question we receive at BizPro is a simple “How do I get my business started?” or “How do I get money for my business?” While these seem to be the most basic, obvious questions anyone could ask, you’d be surprised just how many people forget to. The answer is quite simple: prove, beyond a doubt, to anyone with sufficient cash that your idea/company model will function, survive, and profit. That’s it! Maybe the simplicity and vagueness of the answer is what drives many entrepreneurs to loose sight of that most important part of planning a new business; how will it get started? In order to successfully communicate your proof to any lender or investor, it would help to understand what they consider to be valid “proof”. While the possibilities here are virtually endless, there are at least five main items any lender is sure to evaluate. Be sure they’re in your plan!

Mini-Quiz: Write for Global Customers

The web and e-mail now enable customers to reach you from any part of the globe. It is estimated that 510 million non-native English speakers–global customers– will be online by 2003. And even your nearby customers may not be native English speakers. Idioms, such as spread ourselves too thin or think outside the box, may be unclear to global customers who are confused by the expression’s literal meaning.

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