Corporate Manslaughter Concentrates the Mind of the CEO

"On the continent," says Lorna Ramsay, Director of the TOP-SET Investigation System, referring to Europe, there's corporate manslaughter. The CEO can be put in jail if people are injured or killed on-the-job. This concentrates the mind of the CEO wonderfully," she added.

Emerging Methods for Effective Search Engine Ranking

Search Engine traffic has always been and continues to be one of the best ways to drive qualified traffic to a web site --- it presents information about goods and services when the interest level is high and it can be acted on immediately. Up till now opt-in e-mail marketing has been an effective complement to search engine ranking campaigns; but the never-ending deluge of…

A Back-To-School Reality Check

Career changers often begin their transition with a return to school. These days, you have more choices than ever: online, teleclasses, on-site seminars, and traditional classes.

Inside the Mind of the News Reporter

The first rule of PR Rainmaking is to approach reporters as customers. Find out what they want, then give it to them in a way that benefits you and your company. This requires us to learn how to think like a news reporter. For this journey, there may be no better guidebook than James B. Stewart's "Follow the Story."