Get The Basics Right

The Internet: Homonym Heaven

Have you ever visited a visually attractive site and then spotted phrases such as, "If your interested in learning more about our Websight, e-mail us," or "This product comes with an unconditional guarantee. It's high quality will make you're life better!"? How about, "Body fat problems? We can help. Of coarse you need patients when it comes to reducing the access around you're waste."

Does Your Site Tell The Truth?

Good copywriters are among the best paid people in the work force. Most webmasters are not in this group. Yet we need to sell. Should we emulate good copywriters? That is, should we do what they do to the best of our ability?

Selecting A Business Name

Picking a name for your new enterprise can be a daunting task. Spend the time required to make a wise choice on this key component of all of your future sales and marketing efforts. While the quick and dirty solution may seem to be to use your own name or initials or a descriptive name of your locality, the costs down the road to make…

The Fundamental Flaws of Recruiting through Headhunters

Over the last few years it has become increasingly popular to use recruiting agencies to find new colleagues. When hiring labourers this way, it may be reasonable, but this huge mistake and is a cardinal sin for hiring colleagues for professional service businesses.