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To compete effectively in global markets, American exporters need trademark protection everywhere they do business. But the European Union is arbitrarily denying…
Are you tired of the rat race and thinking about resigning your Stress City job and starting an office support business in a month or so? Hmmm. You might want to come back and re-read this article if things don't work out. I won't say, "I told you so!" Promise.
Some folks see the word "strategic" as a needlessly tiresome and complicated notion. But anything that shows you how to get from here to there IS strategic, and something we all need. Even the dictionary calls a strategy "of great importance to a planned effort."
Have you ever visited a visually attractive site and then spotted phrases such as, "If your interested in learning more about our Websight, e-mail us," or "This product comes with an unconditional guarantee. It's high quality will make you're life better!"? How about, "Body fat problems? We can help. Of coarse you need patients when it comes to reducing the access around you're waste."
Good copywriters are among the best paid people in the work force. Most webmasters are not in this group. Yet we need to sell. Should we emulate good copywriters? That is, should we do what they do to the best of our ability?
Picking a name for your new enterprise can be a daunting task. Spend the time required to make a wise choice on this key component of all of your future sales and marketing efforts. While the quick and dirty solution may seem to be to use your own name or initials or a descriptive name of your locality, the costs down the road to make…
