Cereal Mom

I recently heard a woman say that being called a "work at home mom" was professionally demeaning. Being one myself, my initial reaction was to agree with her. "That's right, I'm a professional, I'm not just a bored housewife dabbling with a hobby here," I said to myself.

A Guide to Optimizing Public Relations Content

This guide to "SEOing" your PR efforts can help you get high-ranking search results for your press releases, marketing white papers and ezine newsletter content. Whether you are managing PR efforts for several online companies or just one website, you've probably wondered how you can increase your sites (more importantly, your work) overall impact in the Web community. While the answer lies less and less…

Is Your Business Running YOU?

I lost a client recently. When I asked why he was making a change he said to me, "Your site used to be in the top three results of all the search engines and now it's not".