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Beating Perfection Syndrome so you can write
It's Saturday afternoon. Your partner has taken the kids to the park. You have a whole hour to write. Instead of which,…
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The Sticky Issue of E-zine Schedules
While many new e-zine publishers are anxious about developing good content for their e-zines, many of them seem to have more trouble simply deciding on a schedule and sticking to it!
Be with the herd or not to be with it?
Recently, I've had a decent amount of traffic to my website which resulted mostly in newsletter signups. Ofcourse that's exactly what I want for my business.
The Incredible, Edible Subhead
Of course you're familiar with using *headlines* to call attention to Web copy, brochures, articles, or documents. But *subheads* can be just as effective in bringing out key points for your readers. And they also help make any document easier to read, because they break up long blocks of text into easy-to-digest bits. (Hence my "edible" title. Hmm.)
5 Ideas for Writing Effective Sales Letters
Sales letters, sent via e-mail or snail mail, are an effective and inexpensive way to get your message out. Even if your letter goes out to thousands of people, it can give the feel of a personal communication - IF you write it in a direct and conversational tone.
Busting the Home-Biz Myths
Don't believe all the guidelines and hype about running a business from home. Some of the rules, set out in books and columns such as this one, are sound. Others are hype, horse-hockey or oft-repeated nonsense. Here's a short list of what's true and what's false among the work-at-home myths.
