Are You Asking For It? Part III
We’ve saved the best for last!
In part III of our series on maximizing your newsletter’s power as a salesperson, we’ll show you how to optimize three key areas in your newsletter once for sales indefinitely.
Start Measuring The Cost And Value Of Your Content
Frederick W. Taylor, in his book, The Principles of Scientific Management (1911), wrote about how waste in activity was a greater problem than material waste. He wrote about planning, organizing, training, management and measurement, as ways to address the problem. Today, we require a new form of Taylorism; one that addresses efficiency in content publishing.
How to Be Happy *Most* of the Time
As I am writing this I am 40 years old. For many of you, that sounds young. For those in their teens and 20’s, that probably sounds about one inch away from a nursing home.
Search Engine Specifics
We are all told that we need to promote to the major search engines to get free targeted traffic to our websites.
Money for nothing?
Not hardly!
It is so easy to turn a newbie into an Internet junkie by telling the tales of “gurus” making money with their website 24 hours a day, 7 days a week.
Why So Many Small Businesses Fail
Within the last month alone, I have read that small businesses fail at a rate of anywhere between 65% to 80% in their first five years of operation! I’m sure industry studies vary, but these numbers are troubling to me and should be to you. I have to believe if you are reading this, you either have a small business now, or are contemplating the idea.
Search engines – Pay for ranking
Pay for ranking search engines are a highly effective way to attract inexpensive, targeted traffic to your website. Traditional search engines require you to submit your website, and then may take anywhere from several weeks to many months to list your website. And, there are no guarantees that your site will appear anywhere on the first 1000 pages!
Is your domain name taken?
Have you tried to find a good domain name lately? If you have, chances are that you had some trouble finding one.
That’s Not Spam, That’s My Newsletter!
For those of us who receive way too many unsolicited emails, Spam filters are a blessing. Switch to the publisher’s side of the desk, though, and Spam filters can become problematic.
Your Business Thru Your Customers’ Eyes
There is a basic reality in marketing that is much too frequently ignored: most owners see their business through their own eyes instead of their customers’. In truth, most business owners or managers, as a function of their own well-being, tend to focus only on what it will take to make a profit. And, their customers couldn’t care less about that.