Discover THE Most Important Element of Your Web Site

There are so many ingredients that go into making a successful web site. Layout, design, colors, graphics, photos, links and copy (text) are all included in the mix. Do you know which of these is the most important element? Believe it or not, copy!

Putting Together the Pieces To the Marketing Puzzle

When I started in advertising...too many years go to admit to...I began to notice that most "do-it-yourselfers" were making the same mistakes. They were treating each aspect of marketing and advertising as a separate entity. Instead of creating a plan based on the marketing process, they were picking and choosing individual areas to concentrate on. Needless-to-say, they didn't have much marketing success.