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When I started in advertising...too many years go to admit to...I began to notice that most "do-it-yourselfers" were making the same mistakes.…
You've seen them a hundred times. Those lists that copywriters use within their sales letters that tell you what the product or service offers. They might say something like:
There is a nasty rumor that press releases don't work. Not true! Press releases can be a fabulous tool for business promotion ... IF they are properly written and presented. A problem occurs because most people are not aware of the special requirements of press releases.
1) Create A New Niche Create a new niche for a current product. You can set yourself apart from your competition by creating a niche. Your product could be faster, bigger, smaller, or quicker than you competitor's product. For example, if you sell downloadable software, your niche could be that it downloads faster than your leading competitor's.
This article is sort of a soliloquy because of late I have been doing exactly what I say, in this article, a writer shouldn't be doing. I often find myself groping in the darkness of culpable escapism where I often try to create excuses for not writing.
Building a better web site begins by giving due respect to an under-recognized commodity:
