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How To Write Motivational Copy That Sells
Who of us hasn't written advertising copy that we thought was great only to find out it flopped big time? Why? When…
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When Calling “Technical Support” You Should Also Reach “Customer Service”
Technical support has long been the department in corporations that offers guidance when end-users have difficulty with mechanical or technological processes. Most of us call a tech support department to ask questions about our computer, our VCR, our satellite dish or perhaps our Internet service. For those of you who manage a technical support team, let me make a gentle reminder that tech support should…
Start Your Sales Engine!
Does your business run on a sales engine or a sales effort? A sales effort is something that has to be done every time you want to make a sale. But, a sales engine is something that, once put into place, can bring you sale after sale without added effort. Here are a couple of examples
Financing Your Business
Finding the capital you need to finance your business can be a confusing and complicated process. Many great ideas stumble at this stage of business building.
Customer Preferences in Online Advertising
Online consumers have given some very explicit information regarding their preferences when it comes to advertising. According to research conducted by Jupiter (www.jup.com), a worldwide authority on Internet commerce, there are several things online business people need to be aware of in order to increase their advertising effectiveness.
Emotional Intelligence and Addiction: Ten Key Points
Between stimulus and response, there is a space. In that space lies our freedom and power to choose our response. In our response lies our growth and freedom." -- Victor Frankl, Man's Search for Meaning
