Archive
Do You Want Respect As A Publisher?
"Learn To Give A Little Before You Get Anything Back" Does it seem as if no one appreciates your publication and your…
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So, What’s in it For Me?
In the past, I often declared that the Internet is not a communications medium. It's much more than that. I'm not alone as even the government thinks the same way I do. For example, my country's telecommunications watchdog -- the Canadian Radio and Telecommunications Commission (or CRTC, which is comparable to the American FCC) -- officially declared so in 1999.
Increase Perceived Value By Trading Off
A student of mine, Jeff, recently graduated from my web development class. He's new to the industry and trying to build his own business. He once asked me the following question, which I thought was interesting:
If Cash is King, Cashflow is The Castle
Very often, I am confronted with a dilemma. One was surely an event that took place last week. During midterm exams at the college, in one of my marketing management classes, I caught a student cheating. This person had copies of class notes tucked underneath his chair, which he discreetly read from time to time, particularly when I was not looking his way.
How to be Sequentially Superior
Email is certainly an important aspect of marketing on the web. But a single email is never enough -- and in fact can be more costly down the road. Like all marketing messages, it takes repetition in order to get people to first absorb the message, understand it and then take action. Naturally, some people will immediately respond while others need to see the message…
Narrow Your Focus to Broaden Your Sales
An important aspect of marketing online is the fact that people have the opportunity to effectively achieve targeted, measurable results. Too often however, marketers are told again and again by the Internet establishment that traffic is the solution to online success.
