Archive
Introduction to VLANs
I'm always amazed how people get themselves all tied in a knot when the topic of VLANs comes up. At the most…
Part of the
network
network
If Cash is King, Cashflow is The Castle
Very often, I am confronted with a dilemma. One was surely an event that took place last week. During midterm exams at the college, in one of my marketing management classes, I caught a student cheating. This person had copies of class notes tucked underneath his chair, which he discreetly read from time to time, particularly when I was not looking his way.
How to be Sequentially Superior
Email is certainly an important aspect of marketing on the web. But a single email is never enough -- and in fact can be more costly down the road. Like all marketing messages, it takes repetition in order to get people to first absorb the message, understand it and then take action. Naturally, some people will immediately respond while others need to see the message…
Narrow Your Focus to Broaden Your Sales
An important aspect of marketing online is the fact that people have the opportunity to effectively achieve targeted, measurable results. Too often however, marketers are told again and again by the Internet establishment that traffic is the solution to online success.
Publish Now or Perish Later
Strangely, after it has proven itself to be a leading marketing tool, ezine publishing is still one of the most underutilized online business building methods. Beyond the fact that it is efficient and cost-effective, the intimacy of email provides ecommerce merchants with an extraordinary advantage over offline, more traditional forms of marketing communications.
Ready Aim Did I Say “Aim”?
If your web-based business solves a specific problem, then your chances of online success are good -- this is not a facetious statement because you'd be surprised to know how many businesses go online with no clear objective whatsoever. But in order to increase those chances, an immensely important step in marketing effectively online is required -- targeting.
