Archive
Should I pay per click or use SEO?
Your website is a business. Every visitor you get has a cost. You might say that search engine traffic is free, but…
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How To Infest The ‘Net
People are slowly recognizing the importance if not the necessity of using viral marketing in their online marketing campaigns. Therefore, I'd like to offer a few examples to help you in your efforts.
The Eleven Tenets Of Reality PR And Why You Need To Learn Them
PR is a hard job. You get rejected almost as often as actors looking for their big break. Journalists loudly, and often rudely, call PR people flacks, hacks and worse.
Learn Your Way To Greater Profits
I find it interesting that teleclasses and online seminars are increasing in fervor these days. Aside from the savings such courses incur (over traditional classrooms and board rooms), there are many other benefits for organizations. Some include increased speed, control and automation of content delivery.
How To “Elevate” Your Visitors
The importance of creating a persuasive opening statement on your website's index page (in the section called "above the fold," which is the top section of your website's front page, without any scrolling), is increasingly higher these days.
Marketing With a Lead Generation Sonar
A common mistake online businesses make is when they attempt to market their company, web site or product through institutional marketing methods. Institutional or conventional marketing is the kind that simply says "I'm open for business." It really doesn't do much. In essence, it simply advertises the mere existence of a business or web site -- it does not direct its audience in a clear,…
