Archive
What is MLM ?
Multilevel Marketing is one of the fastest growing yet most misunderstood methods of moving products in use today. It has been termed…
Part of the
network
network
Be Credible To Be Incredible
Along with the increasing population of new online businesses, as well as the recent wave of "dotbombs" and online scams, the competitive nature of the Internet will simply make the need to establish credibility an even more important issue. And in order to establish it, one must *communicate* it.
Boost Your Conversion Rate In Three Steps
When I critique, edit or rewrite sales copy, I discover that many clients commit common errors. Granted, not all of them are writers. But most of them fail to drive customer actions not because they lack writing skills but because they fail to look at their copy from their readers' perspective.
Prepare for the Proliferation of Personalization
This week I read two really neat books. One of them is called "Weaving the Web: The Original Design and Ultimate Destiny of the World Wide Web" by Tim Berners-Lee, the original creator of the web. While the first half of the book Berners-Lee gives a brief history of how his invention came into being, the second half provides some fascinating insights on where it's…
Be Uniquely Ubiquitous
Many have asked me, "Mike, why have so many dotcoms crashed when they were unique?" They explain, "You preach that being unique is a prerequisite for being successful -- but if these companies were unique, why did they fail?" Good question.
Be Contagious… Spread The Word!
"Melissa" invaded our computers in late 1999, then "I Love You" in 2000. A year later, the "homepage.htm" attachment virus is wreaking havoc online. And now, in 2002, we have not been spared. A fury of Klez.Gen worms as they spread like wildfire has brought the web to a crawl at times.
