Archive
Format Each eBook Chapter Before you Write It
Do you have a problem creating a focus in your chapters? Does your writing slip around, leaving a muddy path to the…
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Don’t Overlook Your Most Profitable Source of Business
A new business owner called me recently with a question I hear often. She asked, "What can I do to build my business faster? I'm making a small profit but cannot seem to generate enough sales to make the real money in this business."
Forum Frenzy Fumigates Online
Chris Locke, co-author of the book "The Cluetrain Manifesto," claimed that the Web is not comprised of computers, companies, or even consumers for that matter, but of conversations. One of the best books I've read on Internet culture, Cluetrain is a "must-read" for all Internet marketers.
How to Make the Intangible Tangible
Surveys show that the one great challenge people have found -- as both online marketers and consumers -- is the lack of tangibility in transacting over the web. In other words, how does one sell let alone buy something that one can not touch, feel, taste, hear or smell (or even see in person)? When one comes to think about it, it's a great challenge…
How to Fish Where the Fish Swim
Vertical portals (often called "vortals") are online directories and content-rich websites that provide information, tools and resources for a particular industry. Within a more focused environment, vortals typically provide articles, news, research data, statistics, discussions, newsletters, chat rooms, online tools and many other services pertaining to a specific niche.
Superior Value Equals Superior Sales
If your car needed some repair work, would you go to a garage that offers free estimates? More than likely, you would. Most garages offer them. Not only has it become customary but also everyone expects a free estimate from mechanics these days.
