Monitor Questions in XP

What is Optimum Performance?

This question raises different responses from different people. Have you ever thought about how much better you could be doing in your business or career? What about your relationship with someone you love or the state of your health right now

Entrepreneur! You!

Always thought that entrepreneurship was not something you could identify with? Think again! There is actually an entrepreneur in each and every one of us.

Be Credible To Be Incredible

Along with the increasing population of new online businesses, as well as the recent wave of "dotbombs" and online scams, the competitive nature of the Internet will simply make the need to establish credibility an even more important issue. And in order to establish it, one must *communicate* it.

Boost Your Conversion Rate In Three Steps

When I critique, edit or rewrite sales copy, I discover that many clients commit common errors. Granted, not all of them are writers. But most of them fail to drive customer actions not because they lack writing skills but because they fail to look at their copy from their readers' perspective.